Legal Search Marketing – How to Protect Your Online Reputation
By Ian Bardorf What do prospects find when they look for you online? They may find your firm’s website, your LinkedIn and Avvo profiles, blog posts or videos, your Facebook business page, and glowing...
View ArticleQuestion – What is Google+ and do I need it?
Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is one of the newest social networking sites. Launched as a test in June 2011, the site became available to all in...
View ArticleLegal Search Marketing – Facebook, Twitter, LinkedIn for Attorneys? You...
The past few years have seen a dramatic increase in new web sites, directories, and social networks for attorneys. From LinkedIn to Avvo to Facebook to Twitter, it seems like there’s always a new...
View ArticleGet Found! Search Engine Optimization Demystified
Excellent article by John Kruger of Initiate Demand in this month’s GPSolo, the American Bar Association’s journal geared for General Practice solo practitioners and small law firms. The article is...
View ArticleQuestion – What’s up with Google Places?
Google Places, the online directory of businesses around the world, has been entirely replaced by a new feature, Google+ Local. As of April 30, 2012 roughly 80 million Google Place pages worldwide have...
View ArticleLegal Search Marketing – The Rise of Local Search for Attorneys
The way consumers look for anything and everything has changed in the last ten years, including how we find an attorney. While we used to rely on the recommendation of a friend or relative, or start...
View ArticleQuestion – Is YouTube something attorneys should use?
YouTube is an excellent place for attorneys to promote themselves with short online videos. Videos hosted on YouTube may be embedded or link to your website, and other online profiles like LinkedIn,...
View ArticleToday’s Seasoned Solo Practitioner: How to Market Your Experience, Reputation...
The business of law is at a turning point. A recent article in the ABA Journal reported, “The legal profession is undergoing a massive structural shift—one that will leave it dramatically transformed...
View ArticleAttorney Reviews Boost Business
Client reviews are one of the most valuable factors for building your business. Asking a happy client to write a few words about the quality of your work and the help you provided shows prospects that...
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Google Authorship – Personalizing Your Online Image
Just a few months ago the search engine giant Google launched a new feature called Google Authorship. Google Authorship lets you link any content you publish on a specific domain (such as...
View ArticleIs FindLaw or Martindale Hubble Worth The Cost?
If you don’t have a website or your website is simply a business card online without video, testimonials, articles, or Q&As, you may benefit from investing in these services for a year or two to...
View ArticleIs Your Legal Directory Profile & Advertising Worth the Cost?
A directory listing is one of the most traditional ways to promote your services. It used to be that attorneys would be listed so that other attorneys could find them for referrals. Now that most...
View ArticleHow can lawyers reach prospects who are using smartphones and iPads?
Here in the Northeast we’re “on the go” and tend to be early adopters, rushing out to buy the latest thing. We’re using all kinds of mobile phones and tablets more than ever. What’s interesting is that...
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Mobile Apps Keep Your Clients Connected
There are more than 2 billion mobile devices in use worldwide today, roughly 600 million more than the number of Internet users. Consumers are adopting new technology as fast as it becomes available...
View Article80% of Mobile Time is Spent on Apps
Mobile phones are a growing part of everyday life. We get directions, find local businesses, play games, and more. Here are the latest statistics on how Americans use our phones. Accessing maps and...
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Why Your Law Practice Needs a Mobile App
The mobile phone is the most widespread and most rapidly adopted technology of all time. In the past few years, usage has grown dramatically. There are now almost 6 billion active mobile phone...
View ArticleQuestion: Should I add video to my law firm website?
Yes! Video has many benefits for attorneys. Website visitors in general are getting more visual and enjoy viewing video online. It’s a great way for prospects and clients to get to know you quickly and...
View ArticleFive Things Attorneys Need To Know About Mobile Marketing
Marketing a product or service on a mobile phone is a new and growing practice. There have been several big turning points in marketing history, and we’re living through another one. Beginning with the...
View ArticleClient Spotlight – Simmons & Schiavo, LLP
This Massachusetts law firm specializes in elder law, estate planning, and real estate law, with clients ranging in age from young couples buying their first home to seniors preparing to pass on their...
View ArticleQuestion: Is it true that the more someone clicks on my website, the higher...
No. Search engine marketing — on Google, Yahoo, or Bing — is one of the most effective tactics to generate leads, help you promote your expertise, reach prospects and stay connected with clients....
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